Kraft Bakeries introduced in 2010 a new line of frozen apple pie. For 2010, sales by quarter were as follows: 11,000 units; 16,000 units; 15,000 units; and 20,000 units. Because of aggressive marketing and promotion, the company expects that sales for each quarter of 2011 will be 25 percent higher than the respective quarter in 2010. The selling price per unit in 2011 is expected to be $4. What are the expected sales, in units and dollars, for the second quarter of 2011? For the third quarter of 2011?
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