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For Exercises, identify the objective function and constraints of the linear programming p...

For Exercises, identify the objective function and constraints of the linear programming problem. Then solve the problem and interpret the real-world meaning of the results.

Television Advertising For the week of July 5-July 11, 2004, a national media research company estimated that 14,834,000 viewers watched CSV and 10,557,000 viewers watched Law and Order. (Source: www.nielsenmedia .com.) The amount of money a network can charge for advertising is based in part on the size of the viewing audience. Suppose that a 30-second commercial running on CSI costs $3100 per spot and a 30-second commercial running on Law and Order costs $2500 per spot. A beverage company is willing to spend up to $87,000 for commercials run during episodes of the two programs. The company requires at least 10 spots to be run on each program. How many spots on each program should be purchased in order to maximize the number of viewers?

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Solutions For Problems in Chapter 4.2