Evaluating Performance
These selected statistics are from recent annual reports of two well-known retailers:
| Walmart | Target |
Percentage increase (decrease) innet sales | 1% | 1% |
Percentage increase (decrease) in gross profit rate | 2.4% | 2.6% |
Percentage increase (decrease) incomparable store net sales | -0.8% | -2.5% |
a. Explain the significance of each of these three measures.
b. Evaluate briefly the performance of each company on the basis of these three measures.
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