Problem

A market research team conducted a survey to investigate the relationship of personality...

A market research team conducted a survey to investigate the relationship of personality to attitude toward small cars. A sample of 250 adults in a metropolitan area were asked to fill out a 16-item self-perception questionnaire, on the basis of which they were classified into three types: cautious conservative, middle-ofthe- roader, and confident explorer. They were then asked to give their overall opinion of small cars: favorable, neutral, or unfavorable. Is there a relationship between personality type and attitude toward small cars? If so, what is the nature of the relationship?

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Solutions For Problems in Chapter 13