Apply your knowledge of simple linear regression in this Digital Case, which extends the Sunflowers Apparel Using Statistics scenario from this chapter.
Leasing agents from the Triangle Mall Management Corporation have suggested that Sunflowers consider several locations in some of Triangle’s newly renovated lifestyle malls that cater to shoppers with higher-than-mean disposable income. Although the locations are smaller than the typical Sunflowers location, the leasing agents argue that higher-than-mean disposable income in the surrounding community is a better predictor of higher sales than profiled customers. The leasing agents maintain that sample data from 14 Sunflowers stores prove that this is true.
Open Triangle_Sunflower.pdf and review the leasing agents’ proposal and supporting documents. Then answer the following questions:
Should the management of Sunflowers accept the claims of Triangle’s leasing agents? Why or why not?
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