Problem

The paper “The Effect of Social Class on Brand and Price Consciousness for Supermarket...

The paper “The Effect of Social Class on Brand and Price Consciousness for Supermarket Products” (Journal of Retailing [1978]: 33–42) used the Kruskal– Wallis test to determine if social class (lower, middle, and upper) influenced the importance (scored on a scale of 1 to 7) attached to a brand name when purchasing paper towels. The reported value of the KW statistic was .17. Use a .05 significance level to test the null hypothesis of no difference in the mean importance score for the three social classes.

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Solutions For Problems in Chapter 16