Organizational use of the Internet. Researchers from the United Kingdom and Germany attempted to develop a theoretically grounded measure of organizational Internet use (OIU) and published their results in Internet Research (Vol. 15,2005). Using data collected from a sample of 77 websites, they investigated the link between OIU level (measured on a seven-point scale) and several observation-based indicators. Spearman’s rank correlation coefficient (and associated p-values) for several indicators are shown in the following table:
Indicator | Correlation with OIU Level | |
rs | p-value | |
Navigability | .179 | .148 |
Transactions | .334 | .023 |
Locatability | .590 | .000 |
Information Richness | −.115 | .252 |
Number of files | .114 | .255 |
Source: Brock, J. K., and Zhou. Y. “Organizational use of the internet,” Internet Research, Vol. 15, No. 1,2005 (Table IV).
a. Interpret each of the values of rs given in the table.
b. Interpret each of the p-values given in the table. (Use α = .10 to conduct each test.)
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