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Assume your good (paper towels) has both a consumer and a business market. How will you...

Assume your good (paper towels) has both a consumer and a business market. How will you market these, based on the different decision processes of each market? Pick two of the environmental forces you believe will have the most impact on the paper towel market and describe why you believe this.

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Answer #1

1)to market paper towel the decision will be based on the type of market the consumer is dealing with. if the paper towel market is perfectly competitive then the consumer will have perfect knowledge about the market and as the demand curve will be horizontal in this case the equilibrium price and quantity will be decided according to the mc and mr curve of the market. the equalisation of the two will give the market demand and supply. but if the market is imperfectly competitive the business persons has to take decision taking into account there rival firms and there price and quantity decisions. if it has close substitutes then the firm has to make some advertisement and other expenditures so that there product stands out in the market.

2) as we know to make paper towel bamboo trees will be cutdown a lot and will adversly affect the environment. secondly the toxins coming out of the production process also has to be taken care of and as it is harmfull for the environment it will be difficult to emit those.

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