Question

what joint decisions do marketing managers have to make with the R&D , Finance and Operations/Production Managers? Why? By the way, it's not only the Marketing Managers job to understand this team oriented approach

Answer 1

The selling and marketing of products by the Marketing Managers would not be possible if the other associated departments managers like R&D manager, Finance manager and Production manager help them in taking following decisions:

1) Customer oriented product design and utilities: The marketing manager should consult the R&D manager towards the customer’s requirements towards the design and the various utilities of the product.

2) Fixation of prices and proper allocation of overhead: The marketing manager should fix the prices of the products according to the standard costs and various taxes associated in consultation with the Finance manager.

3) Discount to be allowed to encourage the sales: The marketing manager should get advice of the Finance manager on the amount of discount that can be granted to the customers.

4) Product Mix decision: The quantity of the various product mix that has to be produced to cater the maximum customer’s need is a decision which a marketing manager has to take in consultation with the Production manager.

5) Cost of marketing : The marketing manager should consult the finance manager towards the expenses and cost of undertaking various marketing jobs and tact to keep the expenses within the standard cost.

Thus, the marketing job is a team oriented job which has to be accomplished with the association with all the term members ie. R&D manager, Finance manager and Production manager.