The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses.
Time Warner, Inc. Segment Revenues (in millions) |
||
Turner (cable networks and digital media) | $64,300 | |
Home Box Office (pay television) | 46,200 | |
Warner Bros. (films, television, and videos) | 64,000 |
Assume that the variable costs as a percent of sales for each segment are as follows:
Turner | 44% | |
Home Box Office | 37% | |
Warner Bros. | 44% |
a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given.
Turner | Home Box Office | Warner Bros. | ||||
Revenues | $ | $ | $ | |||
Variable costs | ||||||
Contribution margin | $ | $ | $ | |||
Contribution margin ratio (as a percent) | % | % | % |
b. Does your answer to (a) mean that the other segments are more profitable businesses?
The higher contribution margin ratio of a segment should not be interpreted as being the profitable segment. If the volume of business is not sufficient to exceed the break-even point, then the segments would be . In the final analysis, the fixed costs also should be considered in determining the overall profitability of the segments. The shows how sensitive the profit will be to changes in volume.
Contribution margin = sales - variable costs
Contribution margin ratio = contribution margin/sales
Turner | home box Office | Warner | |
Revenues | 64,300 | 46,200 | 64,000 |
Variable costs | 28,292 | 17,094 | 28,160 |
Contribution margin | 36,008 | 29,106 | 35,840 |
Contribution margin ratio | 56% | 63% | 56% |
Then the segments would be loss making
Degree of operating leverage shows sensitivity
The operating revenues of the three largest business segments for Time Warner, Inc., for a recent...
Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $15,000 Home Box Office (pay television) 20,000 Warner Bros. (films, television, and videos) 75,400 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 42%...
Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $64,200 87,100 Home Box Office (pay television) Warner Bros. (films, television, and videos) 76,600 Assume that the variable costs as a percent of sales for each segment are as follows: 34%...
Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc. (TWX), for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) $11,364 Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) 5,890 13,037 Assume that the variable costs as a percent of sales for each segment are as follows:...
The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $77,100 Home Box Office (pay television) 85,500 Warner Bros. (films, television, and videos) 64,700 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 37% Home Box Office...
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The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $14,218 Home Box Office (pay television) 12,014 You are in Column Time Warner, Inc. Segment Revenues (in millions)Warner Bros. (films, television, and videos) You are in Column Time Warner, Inc. Segment Revenues (in millions)3,478 Assume...
Shannon Company segments its income statement into its North and South Divisions. The company’s overall sales, contribution margin ratio, and net operating income are $650,000, 40%, and $13,000, respectively. The North Division’s contribution margin and contribution margin ratio are $110,000 and 44%, respectively. The South Division’s segment margin is $60,000. The company has $97,500 of common fixed expenses that cannot be traced to either division. Required:Prepare an income statement for Shannon Company that uses the contribution format and is segmented by...
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