Question

26 Chapter 11 Hospital Media Relations in a Tinll Summary walking right on the fault line as a media industry earthquake come and go, the basic principles (have an interesting story, humanizei, Media relations professionals are We are living in a world of constant change. is ocng . explain it clearly and concisely, and hope for the best) are true whether the New York Timesis Also true is that the best people in media relations will be on top of what is happening and curri replaced by a blogger or if 60 Minutes becomes a video on YouTube. will know and understand the media better or at least as well as the people in the media. With that kind of professionalism in place, media relations will survive this chaotic period stronger than ever.

Discuss the importance of managing communications efforts inside a hospital as well as outside a hospital. Describe why it is important to manage the expectations of executives.

Answer 1

Public relations are very important in every organization including hospital.Public relation in hospital is a method of communication effort to the hospital staff,patient and relatives and to the public's to maintain a effective and mutual understanding between organization and the community(Here the community indicates thes publics relating to the hospital such as staff,patient and relatives,media and the society).

Public relations are very important for the effective functioning of an organization.The organization growth will depends upon the public interest.Through the public relation only the organization can carry out the function in an easiest way through understanding and acceptance.

To meets the expectations of an hospital the organization has to maintain a good relationship with the public.The first contact point of the patient is with the out-patient department or the emergency department or the hospital enquiry or the reception.From these department they will get a good service they will satisfy with it and these are the permanent impression for them regarding an hospital.The hospital can gain a good name among the public.

If showing rude behaviour,delay in giving care,neglect the patient and or giving a wrong information regarding the queries may give a negative impression or bad impression over the public regarding the hospital.

*For an hospital the reception,enquiry and admission office should maintain a quality approach.

*Ensure a high quality patient care

*Manage or act patiently over a situation inside and outside the hospital

*Maintain confidentiality of the patient personal information unless neded

*A good feed back system or 24 hour complaints or complaint box should be available

*A good advertising system is needed for the benefits oo community or public such as a talks related to diseases through T.V,radio,news paper or through other mass media

*News letters and articles,magazines relating to health and disease,different procedures,benefits of regular checkups etc

*Letter to editors in news paper regarding arising epidemics or any other medical situation that need prompt action.Thus improve the attention of public relating to their health and disease

A good planning and communication system is needed inside and outside the hospital is very important.The main aim of the hospital is not to get a good name and growth instead of gaining patient and public satisfaction