effects of marketing information system on sales volume
effects of marketing information system on sales volume
Homework Answers
The marketing information systems give out three types of data to help improve the sales volume.
1. Firstly the recurrent data gives you period information about sales data, market trends, customer survey feedbacks, customer increase based on advertisements and advertisement expenditure. These data points from the marketing information system can have a positive effect on sales volume.
2. Secondly, the monitoring data gives information on external factors that could either signal opportunities or identify threats for your business. These can include government policies on your business and annual financial reports of your competitors
3. Thirdly, the marketing information system also can provide requested information in the form of focus groups or customer satisfaction surveys that can aid decision makers as to how to improve the service or product that the business engages in.
A marketing organization wishes to study the effects of four sales methods on weekly sales of...
A marketing organization wishes to study the effects of four sales methods on weekly sales of a product. The organization employs a randomized block design in which three salesman use each sales method. The results obtained are given in the following table, along with the Excel output of a randomized block ANOVA of these data. Salesman, j Sales Method, i A B C 1 36 32 25 2 41 31 26 3 33 23 19 4 35 20 13 ANOVA:...
Using the information provided below. Calculate the Marketing Return on Sales (ROS) for Apple. (7.5 pts) Marketing...
Using the information provided below. Calculate the Marketing Return on Sales (ROS) for Apple. (7.5 pts) Marketing Return on Sales = Net Marketing Contribution / Net Sales Calculate the ROS for Microsoft. (7.5 pts) Which company has the better ROS? (5 pts) What does the ROS tell us about the marketing efforts. (5 pts) In 2014, Apple reported profits of more than $50 billion on sales of $182 billion. For that same period, Microsoft posted a profit of almost $30 billion...
A marketing organization wishes to study the effects of four sales methods on weekly sales of a p...
A marketing organization wishes to study the effects of four sales methods on weekly sales of a product. The organization employs a randomized block design in which three salesman use each sales method. The results obtained are given in the following table, along with the Excel output of a randomized block ANOVA of these data. Salesman, j Sales Method, i A B C 1 35 28 24 2 42 32 25 3 32 24 20 4 32 20 15 ANOVA:...
Which of the following would be used as an input for an information system? Sales by...
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muu uummy uie period 71. Temperance, Inc. is studying marketing cost and sales volume, and has...
muu uummy uie period 71. Temperance, Inc. is studying marketing cost and sales volume, and has generated the following information by use of a scatter diagram and a least-squares regression analysis: Variable cost per unit sold Total monthly fixed cost Scatter Diagram $6.50 $45,000 Regression Analysis $6.80 $42,500 Temperance is now preparing an estimate for monthly sales of 18,000 units. On the basis of the data presented, compute the most accurate sales forecast possible. A. $159,500. B. $162,000. C. $164,900....
29 and 30 plz help Question 29 1.5p Marketing research tends to focus on Providing Information...
29 and 30 plz help
Question 29 1.5p Marketing research tends to focus on Providing Information that Improves profitability Providing a link between the competitors and the firm o ● Providing a link between the marketer and the shareholders by providing information that can be used if making marketing decisions e Providing information about the products offered by the company O All of the above Question 30 1.5 pts Suppose a marketing manager wants to review his/her firm's recent sales...
Explain the Facets Model of Effects and its importance in marketing communicationExplain the Facets Model of...
Explain the Facets Model of Effects and its importance in marketing communicationExplain the Facets Model of Effects and its importance in marketing communicationExplain the Facets Model of Effects and its importance in marketing communication.
A marketing organization wishes to study the effects of four sales methods on weekly sales of a product. The organizatio...
A marketing organization wishes to study the effects of four sales methods on weekly sales of a product. The organization employs a randomized block design in which three salesman use each sales method. The results obtained are given in the following table, along with the output of a randomized block ANOVA of these data. Salesman, j Sales Method, i A B C 1 32 29 30 2 32 30 28 3 28 25 23 4 24 24 23 Analysis of...
What are the risks of posting information on social media for advertising, marketing, and sales? Provide...
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Which of the following would be used as an input for an information system? Sales by region report Sales for stores in a region Product ID, and price Year to date sales of products Marketing costs report for each product
muu uummy uie period 71. Temperance, Inc. is studying marketing cost and sales volume, and has generated the following information by use of a scatter diagram and a least-squares regression analysis: Variable cost per unit sold Total monthly fixed cost Scatter Diagram $6.50 $45,000 Regression Analysis $6.80 $42,500 Temperance is now preparing an estimate for monthly sales of 18,000 units. On the basis of the data presented, compute the most accurate sales forecast possible. A. $159,500. B. $162,000. C. $164,900....
29 and 30 plz help
Question 29 1.5p Marketing research tends to focus on Providing Information that Improves profitability Providing a link between the competitors and the firm o ● Providing a link between the marketer and the shareholders by providing information that can be used if making marketing decisions e Providing information about the products offered by the company O All of the above Question 30 1.5 pts Suppose a marketing manager wants to review his/her firm's recent sales...
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