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The company has been experiencing losses for many months. In an effort to improve performance, management has requeste the mo
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Total Company West Central East
Amount % Amount % Amount % Amount %
Sale $1,808,000 100% $313,000 100.00% $796,000 100.00% $699,000 100.00%
Variable expense
Cost of goods sold $638,000 35% $90,000 28.75% $238,000 29.90% $310,000 44.35%
Shipping expense $85,000 5% $17,000 5.43% $25,000 3.14% $43,000 6.15%
Total variable expense $723,000 40% $107,000 34.19% $263,000 33.04% $353,000 50.50%
Contribution margin $1,085,000 60% $206,000 65.81% $533,000 66.96% $346,000 49.50%
0.00%
Traceble fixed expense
Advertising $597,000 33% $110,000 35.14% $243,000 30.53% $244,000 34.91%
Salaries $221,000 12% $56,000 17.89% $59,000 7.41% $106,000 15.16%
Utilities $39,400 2% $9,300 2.97% $15,900 2.00% $14,200 2.03%
Depreciation $88,000 5% $25,000 7.99% $33,000 4.15% $30,000 4.29%
Total Traceble fixed expense $945,400 52% $200,300 63.99% $350,900 44.08% $394,200 56.39%
Regional Segment Margin $139,600 8% $5,700 1.82% $182,100 22.88% -$48,200 -6.90%
Common Fixed expense
Advertising General $82,000.00
General Administrative expense $63,000.00
Total Common fixed expense $145,000.00
Net Operating income/loss -$5,400.00
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