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What is Subculture? Describe at least two subcultures to which you belong and identify any reference...

What is Subculture? Describe at least two subcultures to which you belong and identify any reference groups that mights influence your consumption behavior?

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Subculture is a cultural group within a culture where they have different forms of that culture. These people have values and follow different norms which are different from a society.

There are different ways we can see these subculture like difference in tastes, preferences, interest, economic status etc.

Example: Male , female , biker gang ,hippies , Jews , Hindus , Foodies etc

I belong to sub culture of body building and Games.

Most of the time I will be working out in gym to build by muscular body. So it is like I am more interested in buying gym equipment, sports shoes , protiens etc. Due to my body building activity which I do I will buy thing which are best in the market and I consume more than what other do. So subculture always influence our consumption.

I will be playing games most of the time so I have to have new games and new gaming devices. So I will spend money to buy these which is influencing by consumption behaviour of these goods and services.

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