Question

Question 17 5 pts Does sexsell? A marketing company, Spitzer Enterprises, is interested in determinirhether exposure to provocative images will cause people to spend more on clothing. To examine this hypothesis, researchers for Spitzer Enterprises conducted a study at a local university. After volunteering to participate in the study, participants were told to arrive at a campus laboratory at a given time. Upon arrival the researchers flipped a coin to determine whether participants would be exposed to provocat.ve or neutral images in the study. After exposure to either a provocative or a neutral image, participants were then asked how much they would be willing to pay for a new pair of designer jeans. What type of research design is this? Enot enough information to answer this question true experimental design quasi-experimental design non-experimental design

Answer 1

Answer: True Experiment

Explanation: A true experiment is a type of experimental design and is used to establish cause and effect relationships. Here the participants are exposed to provocative or neutral images in the study and are asked how much they are willing to shell out for a new pair of designer jeans