Question

Compare and contrast the social media of Pepsi and Coke? which one is most effective and why? what is the difference between the strategies of these companies.

Answer 1

Brands like Pepsi and Coke are not only battling out on store shelves however also on the social media. Today social media is significant channel for both brands in order to convey the contents of the brand to the young and thirsty crowd. On the Facebook Coca-Cola has nearly 107.62 million fans while Pepsi has nearly 37.86 million. Moreover Coke has nearly 493,476 followers on Twitter, and 58,653 subscribers on YouTube. Coca-Cola generates more likes and shares with its effort in marketing. Coke has more eye appeal as it posts videos showing different things ad different humours to do with Coca-Cola. It displays lot more activity on their page as well as the apps that will permits to send e-cards to friends and can also earn a free soda. Coke keeps it's site refreshed but Pepsi is more repetitive. Fans are always commenting, liking, and sharing on Facebook page of Coca-Cola’s unlike Pepsi. Also the strategy of company for investing both in a global sports event and a boy band creates more buzz in the States compared to the one-day-hit Super Bowl for Pepsi. In making conclusion to the social media duel we can conclude that the soft drink giant Coca Cola is doing a really efficient job in the universe of social media.