Question

According to your textbook, which social media marketing metrics are most effective? List the 7 given in the textbook and give examples of at least 2 of them.

Answer 1

The seven social media marketing metrics are:

1. Engagement

2. Follower Growth

3. Reach

4. Impressions

5.Traffic/ Traffic-to-conversion rate

6.Click-through-rate

7. Bounce Rate

Examples:

Engagement - When we talk about engagement, it shows how many people have mentioned your brand and/or added a reply with your brand name. For example, you customers can provide feedback on the brand experience on social media is a form of engagement

Follower Growth - This metric measures how the follower count grows over time. A higher follower growth rate is always great to have . For example , a business when it started its social media presence had 1000 followers and now has 10,000 followers means there has be a 10 x growth in followers which is excellent.