Question

1. Write about one of the most creative/successful social media marketing campaigns in Saudi Arabia. Give the reasons behind their success?
2. Provide an example of social media marketing campaign in Saudi Arabia that failed. Why did the social media marketing campaign fail? And what can we learn from them?

Answer 1

Social Media Marketing: Use of social media platforms and websites to promote a product and its services.Digital marketing and E - marketing were under the same category.

Social Media Campaign Goals:

• Getting feedback from users
• Directly driving sales
• Improving overall brand engagement
• Increasing website traffic
• Directly driving sales.

1. Sketch CB - This is one of the most successful company in Saudi Arabia, which uses the social media marketing campaigns for its development. It is a branding and marketing agency. A group of creative thinkers who work to highlight the unique attributes of the clients with new and attractive designs.

Reason for the success

• Access to specialized tools
• Adaptability to change
• It helps to understand the audience
• Acts as a key to customer service
• Gets you more sales.

2. IKEA and Coca Cola -  As Saudi Arabia values more about their culture, the company potraits its catalouge with a women picture is not liked by the nation. later its edited product was freely available in online without the women picture. And once Coco Cola's logo is designed to imply an anti - islamic message.

Reasons for Failure:

• Social media marketing strategy is flawed
• Using social media to make hard sells
• Lack of integration
• Terms are against nation's values and beliefs.