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Discuss the role that social media will play in the marketing plan for the health care...

Discuss the role that social media will play in the marketing plan for the health care organization : Hospice

Which elements are appropriate? Twitter? Facebook? LinkedIn? Blog?
Give examples of how these elements could be used in the plan.
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Answer #1

Many social media tools are avaiable for health care professionals including social networking platefirms,blogs,media sharing sites.These tools can be used to improve or enhance professional networking and education.

Social media provide health care professionals and organizations with tools to share information.

For organizational promotion.

To debate healtg care policy and practice issues.

To promote health behaviours

To engage with the public.

To educate and interact with patients,caregivers,students,colleagues.

Health care professionals can use social media to potentially improve health outcomed,develop a professional network,increase personal awareness of news and discoveries,to motivate patients,provide information to the community.

Social media is broad and constantly evolving.Social media sites provides a variety of feature that serve different purposes for the indidual users.It includes blogs,social network which can be grouped by purpose and serving functions such as...

social networking (facebook,Twitter)

professional networking (Linkedin)

Media sharing (youtube).

Content production (blogs,bloggers)

partucipation in social media by the general public has increased sharply over the past years.Use of social media is prevalent across all ages and professions and is pervasive around the world in 2012.Facebook users exceeded one billion people worldwide that represents one seventh of the world's population.

2.Twitter provide the most dynamic and concise form of information exchange via social media.This format allows users to post a large number of brief messages or updates over a short period.Twitter us the most prominent.On twitter users publish messages called tweets that consist of a maximum of 140 characters.Tweets can be supplemenged with hyperlinks to other online media such ad videos or websites.Tweets can also include hashtages "a form of information indexing that allows people to search for tweets that are related to a particular discussions or topic.Hashtages followed by Health care professionals include health care social media (HCSM) and MD chat and health20.

There are more than 140 reported users for twitter in health care.Twitter has also been used at medical conference to discuss and enhance speaker presentation by posting real time comments from the audience.Some physicians have used twitter to develop a large following,enabling them to reach a broad audience and potentially even affect health policy decisions.

USES of elements in plan___

Health care organizations including hospitals,health systems,professionals societies,pharmaceutical companies,Patient advocacy grouos,pharmacy benefit companies are using social media for many purposes.Uses include---

Communicating with the community and patients.

Marketing products and services.

Establishing a venue for acquiring news about activities,promotions and fund raising.

Providing a channel for patient resources and education.

Providing customer service and supports.

Examples are..

Organizations such as Red cross track twitter posts during natural disasters such as hurricanes and earthquakes to gather information about where the greatest needs are.

Another example of powerful effect of social media was seen aftrr facebook decided to allow users to post their organ donor status in their profile.According to donate life America after this feature was introduced online state organ donor registries experienced a 23 fold surge in donor pledges that was presumably due to their social networking effect.

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