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Describe the role of commercial media management and social media management in a disaster situation. Describe...

  1. Describe the role of commercial media management and social media management in a disaster situation.
  2. Describe the “Emergency Management” concept and the roles played be the Business Continuity Teams which support it.
  3. Discuss the value and risks associated with the development of interim Business Continuity Plans.
  4. Discuss the needs of two different audiences in the planning communications in the event of a shooting incident on a college campus. Give examples
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Answer #1

Answer to Q1:

Role of Commercial media management during disaster situation shall be as follows:

  1. They shall not ethically cover the news for profit motive but rather genuinely help mitigate risk.
  2. They shall not go for huge profit margin during disaster situation.
  3. The commercial media shall create their brand value by engaging themselves in helping those stuck in disaster.

Role of Social media management during disaster situation shall be as follows:

  1. They shall be to use information available properly and consciously.
  2. To use information and spread it only after ascertaining the truth behind it.
  3. Create public awareness and popularize right information and make constructive use of media.
  4. Help mitigate risk in disaster by providing solutions.
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