Question

5.
Which of the following statements is true of the importance of new products?

A.
The failure rate for new products is estimated to be around 90 percent.

B.
The new products process is exceedingly difficult.

C.
Radical innovation is detrimental to the survival of a firm.

D.
All the individuals involved in the creation of a new product generally belong to the same dep

11. Which of the following is a reason for product failure in a firm? A. Resorting to radical innovation with the new products process B. Avoiding the use of the ready-fire-aim approach in the product development process . Chasing a moving target D. Paying too much attention to customer need

Answer 1

Answer: - Whenever new product is being introduced, the existing business model should not be changed. In fact, the new product should align with the existing business model

Hence Radical innovation done for the new product is detrimental to the survival of a firm is the correct answer

Answer 11: - Like the above answer is Restoring to radical innovation with the new products process.