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question 19 following a strategy of product differentiation , Barry company makes an XX 300 ....

question 19

following a strategy of product differentiation , Barry company makes an XX 300 . Barry company presents the following data for the years 1 and 2

year 1 year 2

units of xx 300 produced and sold 10000 10800

selling price $100 $115

direct material (litres) 30000 31900

direct material costs per liter $15 $16

manufacturing capacity for xx 300 (units) 12500 12500

total manufacturing conversion costs $250000 275000

manufacturing conversion costs per unit of capacity $20 $22

selling and customer service capacity (customers) 30 29

total selling and customers service costs $90000 90625

cost per customer of selling & customer service capacity 3000 $3120

Barry company produces no defective units but it wants to reduce direct materials usage per unit of xx 300 in year 2 . manufacturing conversion costs in each year depend on production capacity defined in terms of xx 300 units that can be produced selling and customer service costs depend on the number of customers that the customers and service functions are designed to support .neither conversion costs or customer service costs are affected by changes in actual volume . Barry company has 23 customers in year 1 and 25 customers in year 2 the industry market size for high end appliances increased 5% from year 1 to year 2

1- what is the Barry company productivity component of change in operating income ?

2-what is the Barry company net increase in operating income as a result of the price recovery component ?

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Answer #1

Answer 1 (Change in profit due to productivity component)

Year 2 at year 1 quantities Particulars Year 1 Year 2 10,000 100 1,000,000 10,800 115 1,242,000 10,800 115 1,242,000 30,000 3

The quantity of direct material that should have been used by the company is 32,400 units for 10,800 level of output. (30,000*10,800/10,000). However, the company has used only 31,900 units for 10,800 level of output.

Hence, due to less material usage company saved = 8000$ ((32400-31900)*16)

Answer 2 (Change in profit due to price component)

Particulars   Year 1 Year 2 Year 2 at year 1 quantities   
Sales Unit              10,000            10,800            10,800
Selling Price                    100                  115                  115
Sales   1,000,000 1,242,000 1,242,000
Direct Material in liters               30,000            31,900            32,400
Direct material cost per liter                    15                    16                    15
Direct Material costs      450,000      510,400      486,000
Manufacturing Capacity in units              12,500            12,500            12,500
Manufacturing conversion cost per unit                      20                    22                    22
Manufacturing conversion cost      250,000      275,000      275,000
Selling & Customer Service capacity                      30                    29                    29
Costs per selling & customer service capacity                3,000              3,120              3,120
Selling & Customer Service capacity          90,000        90,480        90,480
Customers                      23                    25
Operating Income      210,000      366,120      390,520

Due to change in prices of material from 15$ to 16$, the company lost 24,400$.

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