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Exam 1 6 Help Save &Exit Su CL Ads, an ad agency, provides media services for its clients. It prepares and places ads in local and national magazines at e specified cost However the agency bills its clients a flat 15 percent of the ad cost as revenue. In this scenario, the agency is using 甽ー -system. Mutiple Choice fexble revenue cost-plus commission sed fee 《Prev 26of70 m Next >
Fle Edt. Vew History Bookmarks Window Heb Help Save& Exit Exam 1 Dynamic Inc, an advertising agency in Manhattan, receives compensation from its clients based on Dynamics sales and market share performance. This is an example of甽-compensation system. 27 Multiple Choice fsed fee aight-fee cost-plus <Prev 270t 701H Net >
Edit View History Bookmarks Window Hep Help Save & Exit Sub Exam 1 Puto Inc, a new ad agency, primarily obtains clients through cold call, promotional letters, and following up on known company maintains a separate department obtaining clients through leads. The which is responsible for bringing in new accounts, In this scenario, the company is Multiple Choice public relations pubicny <Prev 28 or 70Ⅲ Next >
Edit View HistoryBookmarks Window Help xam 1 Help Save & Exit S WriteOn Stationery is new in the market. They have hired a specialized agency to promote their products in the market. Which type of specialized service would help them coordinate a program to allow consumers to mail in Universal Product Codes from three WrteOn products to receive a free Redbox movie rental 04025 Mutiple Choice sales promoion agency colaberal agency ctive agency <prev 29 of 70 Nee>
File Edit View History Bookmarks Window Help 2019 Help Save&Exit Exam 1 a concert to raise funds for The Little Ones, an orphanage in Houston. Which specialized service would A client wants to be responsible for preparing news releases and pr omoting and managing the concert? Mutiple Choice a digital agency a marketing reseanch an interactive agency puiblic relations frm a sales <Prev 30of70
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Answer #1

Answer to Question 26: cost-plus

Explanation: This is a Cost-plus revenue system, whereby the ad agency charges flat 15% of the ad cost as its revenue.

For example, if the Ad cost is $100. The agency bills an amount of $115. (Ad cost of $100 plus its profit of $15)

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