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Edit View HistoryBookmarks Wndow Help xam 1 Help Save & Exit Jeremiah asked his team to determine what communications tasks needed to be done and what communications functions should be used, and to what extent. He was asking his team to use aln) approach to IMC Multiple Choice nside-out planning spiral plarning Prev 66 of 70 Next
arl File Edit View History Bookmarks Window Help s that Exam Saved Exam 1 6 DAGMAR MOD II was developed to alleviate problems with 67 Multiple Choice 2042439 the response hierarchy used in the original DAGMAR model. the costs of using DAGMAR the fact that DAGMAR ignores sales results setting benchmark measres < Pre 670, 70 Next >
Saved Exam 1 Which of the following is true of the arbitrary allocation method? 6 Multiple Choice 04:24.28 This method is not considered to be particularly weak. This method keeps ad spending within reasonable limits This method uses a logical basis for determining the budgets This method of budgeting is generally stable This method has no obvious advantages 68 of 70O
e Edit View History Bookmarks Window Help Exam 1 Help Save&Exit S To set an advertising budget, a marketer of filing cabinets examines advertising-to-sales ratios published in trade magazines and then allocates a percentage of sales dollars to the advertising effort. Which two budgeting methods are being employed? Mutiple Choice compettive parity and percentage-of-sales methods compettive penity and payout planning methods payout planning and pencentage-of sakes methods perceage-of-sales and objective and sask methods payout planning and arbiteary alilocation methods < Prev69 of 70
Safarl File Edit View History Bookmarks Window Help Exam 1 As a result of economies of scale, smaller advertisers 70 Multiple Choice are likely to enjoy more favcrable advertising time and space than large advertisers hav decining average costs of production get higher adversising rates than large advertisers can maintain advertising expenditure shares that are smaler than their market shares can accrue the advantages of advertising several products jointly < Prev 70of 70E
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Answer #1

66) Zero based Communication Planning

Because these planning is used where you start new period looking at what you are planning to market to your customers and how much you are going to spend.So.in these planning phase communication task and functions are decided

67) The response hierarchy used in original DAGMAR Model

68) This method uses logical basis for determining budget

69) Competitive parity and percentage of sales method

Competitive parity methods is Advertising Budgeting method based on what a brands or firms competitors are estimated to spending

Percentage of sales method is used to allocate fixed percentage to advertisement expenses

70) Get higher advertising rate than large advertisers

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