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dit View History Bookmarks Window Help Help Save & Exit Su 12 John & Bauer Inc, manufacturers of health drugs, are the manufacturers of a painkiller called JB Revive. The painkiller is unique as t contains calcium, and it is quite unlike any other painkiller in the market. The addition of calcium led to an increase in sales of the medicine as well. In this scenario, the addition of calcium gives the company a Multiple Choice C Prev 1270EE et
le Edit View History Bookemarks Window Help Exam 16 Help Save& Exit Browns Frozen BBQ Sandwiches are made with goat meat drenched in a sweet onion sauce. These sandwiches would not be popular in Texas, where people prefer beef, or in Miam, where a mustard-based sauce is referred. Which of the following segmentation approaches would be best for the company, based on its desire to target specific regions? Multiple Choice demographic < Prev 13r Ne
Exam 1 0 Help Save& Exit S 14 Momentum, a brand of sports cars, lunched an advertising campaign with a tagline that states, Our cars outperform most cars orn the road even before you step on the accelerator In this scenario, the company is usingsegmentation as it targets its product to satisty consumers who want to satisfy performance needs Muliple Choice <Prev 14of70Ⅲ Next >
Exam 1 Help Save&Exit am 1 0 15 Pluto Inc, a high-end car manufacturer, makes only 12 cars per year The company caters to the super-rich and manufacturers only on order. In this scenario, Pluto is using afn) marketing strategy Multiple Choice oyaty C Prev 5 or 70B Next
Edt View History Bookmarks Window Help tion.com xam 1 Help Save& Exit The Quarter Burger is a hamburger sold by the international fast-food chain Sammys Burgers. It was given the name because i contains a patty that weighs a quarter of a pound. The burger is sold for $1 on weekdays. With reference to the various position strategies, Sammys quarter-pound burger is positioned by 16 Mutiple Choice emographics <prev 160, 70Ⅲ Next 0
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Answer #1
12. competitive advantage
The addition of calcium gives the company a competitive advantage.
13. geographic
The geographic segmentation approach would be good approach to target specific regions.
14. benefit
The company is using benefit segmentation as it wants to satisfy the performance needs of the customers.
15. Pluto is using a concentrated marketing strategy.
16. price/quality.
The burger is sold for $1 on weekdays. It contains a patty that weighs a quarter of a pound.
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