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Comparative figures for Apple and Google follow. $ millions Total assets Net sales Current Year $375,319 229, 234 Apple One Y

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Answer #1

Total assets turnover = sales/average total assets

(1)

for Apple:

for current year,

total assets turnover = $229234/{($375319 + $321686)/2} = 0.66 times

for one year prior,

total assets turnover = $215639/{($321686 + $290345)/2} = 0.70 times

for Google,

for current year,

total assets turnover = $110855/{($197295 + $167497)/2} = 0.61 times

for one year prior,

total assets turnover = $90272/{($167497 + $147461)/2} = 0.54 times

(2)

in the current year, Apple is more efficient in generating net sales given total assets

(3)

industry asset turnover = 0.5 times

therefore,

Apple company asset turnover outperforms the industry asset turnover

also, Google company asset turnover outperforms the industry asset turnover

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Answer #2

Total assets turnover = sales/average total assets

(1)

for Apple:

for current year,

total assets turnover = $229234/{($375319 + $321686)/2} = 0.66 times

for one year prior,

total assets turnover = $215639/{($321686 + $290345)/2} = 0.70 times

for Google,

for current year,

total assets turnover = $110855/{($197295 + $167497)/2} = 0.61 times

for one year prior,

total assets turnover = $90272/{($167497 + $147461)/2} = 0.57 times

(2)

in the current year, Apple is more efficient in generating net sales given total assets

(3)

industry asset turnover = 0.5 times

therefore,

Apple company asset turnover outperforms the industry asset turnover

also, Google company asset turnover outperforms the industry asset turnover


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