Question

What tips does James Robertson give for connecting with the audience?

Answer 1

James Robertson stated that the initial step in an information management project should be in the development of a clear communications ‘message’. It would be supported by a communications plan that describes target audiences, and connects with the audiences with an efficient method of communication. Educating yourself on the subject helps to connect the audience properly. The training sessions and in-service workshops for various professional groups can help them to know and understand the subject and audience properly. He suggested that presenter need to be well aware of the subject; and can practice the main points on the slides before the presentation. Moreover should be well versed with the presentation technologies to rectify any failures. Robertson also suggested that arriving before time in the place to test the equipment's helps in avoiding the problem related to free speeches.