Question

1. Go online and find a mission statement from each category of organization: a. For-profit b. Non-profit c. Government agency 2. Does the organization meet its mission? Why, or why not? 3. Develop a mission, vision, and values for a new company. 4. Is this statement enough to guide the organization and its marketing?

the importance of mission, vision, and values for marketing.

1. understand how mission, vision, and values drive an organization's operations, including marketing.

2. evaluate how organizations define their mission, vision, and values.

3. develop a mission statement and values for a new company.

why is mission important? how does it guide organizations? Examples:

. For-profit: Nike

. Non-profit: TED

. Government agency: NASA

Answer 1

Answer 1 The mission statement for each type of organisation are as follows

(i)for profit (NIKE)

Nike’s mission statement prompts the business to support the endeavors of athletes.

"Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work."

(ii) non- profit (TED)

TED is a global community, welcoming people from every discipline and culture who seek a deeper understanding of the world. We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world. On TED.com, we're building a clearinghouse of free knowledge from the world's most inspired thinkers — and a community of curious souls to engage with ideas and each other, both online and at TED and TEDx events around the world, all year long.

(iii)Government Agency (NASA)

Mission Statement

NASA is an investment in America's future. As explores, pioneers, and innovators, we boldly expand frontiers in air and space to inspire and serve America and to benefit the quality of life on Earth. In fulfilling its mission, NASA contributes to America's goals in: -- Economic Growth and Security.

Answer 2

Yes the organisation met its vision as in case of

NIKE It has been able to create a  support to the endeavors of athletes.

TED It has been able to influence the thinking of a lot of people

NASA It has been able to glorify USA by numerous accomplished missions

Answer 3

the mission , vision and values for a new company are as follows

VISION MISSION VALUES Leadership To ensure an abundance of fresh water >> Ouliencing water supply in urban water systems worldwide Moral Responsibility Excellence > Partnering with utilities lo design & implement a comprehensive technology-based solution Innovation Partnership ► Significantly improving clients' financial and operational efficiency Purity > Benefiting people, the community and the ervironment

Answer 4

This statement is not enough for guiding the organisation as accurate control system , hierarchical management system and coordination are essential to control the organisation however short term goals are important for guiding the organisation.

the above ones are the answers to the question asked in the accompanied picture and following are the answers to questions asked below

Answer 1

Without the individual foundations of strong values illustrated by a vision to be undertaken by a mission, an organization cannot become an overly successful organization. Without developing a mission, vision, and values to assist in developing a strategy, an organization cannot identify, distinguish or explain itself to its employees and customers alike.Mission and vision statements help businesses to outline performance standards and metrics based on the goals they want to achieve. They also provide employees with a specific goal to attain, promoting efficiency and productivity.