Question

choose a product or service for global expansion to any country of your choice.

product or service of a quality that is poised for this expansion

Answer 1

Alcohol is the product that got global market where out of total world wide population of 7.7 billion there are almost 2 billion people consume alcohol.

Any new brand in Alcohol can have the capacity of becoming becoming a global market supplier because people consume more and most of the revenue for developing countries will earn mostly from alcohol.

When compared to drugs and cigarette alcohol will have very minimal effect on health if people are consuming it under minimum quantity.

There are no barriers of entry for entering a new market as it is has almost one third of world population and people in every country will consume it.

There is a saying any business will incur losses but not in alcohol as people will consume the product throughout the year. The only thing business should do that they have to unique marketing , selling and price strategy to survive the market as there are many competitors.