Question

2- Choose one product or service either already existed in the market ( domestic - global) or a product you want as a group to introduce it to the market, that you will be able to apply the materials covered in the course.

* we 're choose ( Nestle Capsulse) product

1- I dentify your marketing channil advertising methods .

Answer 1

Our product is Nestle Coffee capsules which can be used in Coffee machines. These capsules comes in different flavors and make vareity of coffees.

The First Marketing channel we would use to advertise or market this product to target customers is Social media. Social media has become very common yet very effective way to advertise a product to customers. We can promote these capsules on FB, instagram,pinterest. We can also use our official youtube channel to show how customers can use these capsules to make coffees. The Video demo will create interest in customers to use the product.

The second method will be Use of TV commercials where we would use celebrity influence to advertise our product. Celebrities influence is very effective because many people purchase products because of thier role models promote and use such products.

The third method will be Personal selling in which our sales personnel will go to malls and multiplexes and show live demo to customers in malls and multiplexes. They would also let them taste the coffee so that they can decide to purchase. They would also spread word of mouth.

The fourth method is promotional method where we would offer discounts , coupons etc to attract more customer's attention and increase effect of advertisement.