Question

Choose any brand operating in Retail (local from your Country, International.....) and describe its products and market strategy

Answer 1

United Colors of Benetton (UCB)

• The organization began as a style attire organization and that remaining parts its center business line. It for the most part deals attire yet in addition manages different items and extras that will improve somebody's style definition. The following are the primary items that UCB bargains in: clothing, shoes and bags.
• The most significant strategy is the utilization of satisfactory pricing on its items. A portion of the brands that focus on the young will preferably be very reasonable though a few items are known to draw in an exceptional estimating. Limits are normal subsequently drawing in more clients.
• Benetton has been associated with a progression of sports sponsorships. For example, UCB entered the Formula One of every 1993 as a Tyrrell support. In 1994, it supported Alfa Romeo while, in 1985, the organization supported both Toleman and Alfa.
• The Benetton Group is available in 120 nations around the globe. Benetton's games products brand, Prince, has a 30 percent worldwide piece of the overall industry, and rollerblade roller blades additionally have a 30 percent worldwide piece of the overall industry. Moreover, Nordica Skis, ski boots, and mountain wear have a 28 percent worldwide piece of the overall industry.