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CROBATTel eterences Mailings Review View Help eterences Malings Review View Help ACROBAT P Tell me what you want to do 22) Generally, companies follow one of two broad strategies: offering a quality product at a low price or offering a unique product or service priced higher than the competition. Is it possible to follow a strategy that is in the middle? Answer:
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  • Strategy is specific to each business how it manages own capabilities with the opportunities in the marketplace.
  • Southwest airlines are an example of Selling quality products or services at low prices.
  • Pfizer, a pharmacy company is an example, offering unique products or services at higher prices than competitors.
  • Yes, it is possible to have strategy in between above 2 strategies with the help of managers we need to identify the strategic issue that a product or a service is facing the industry. Such issues can be death in strategic cost management which identify the issues Vs cost management.

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