Question

How can differences in cultural background affect business? Give a specific example of a company, apparel companies preferred, that has made adjustments to their products, marketing and advertising, distribution channels or other business practices to accommodate cultural differences in their targeted market. Do not use examples from the food industry. Use current information from business publications and websites. Provide hyperlinks to substantiate your information. Focus on apparel and related companies. No hyperlink----no credit for the submission. An acceptable time frame is 2009-2020. Do not discuss an issue that has been analyzed by a classmate. Each submission must be a separate entry.

Answer 1

EXAMPLE If a salesperson approaches a meeting with knowledge of a customer's cultural background, then his words, body language and actions can all be adapted to better suit those of the customers. This in turn may lead to being better liked by the customer, ultimately increasing the salesperson's opportunity to close the deal.