Question

PLEASE ANSWER WITH AT LEAST 200 WORDS

Examine the company you work for, and discuss the differences in their domestic and global marketing strategy. If you do not work for a company that has a global strategy feel free to choose another multinational corporation (MNC). In your responses to other students compare and contrast the strategy of your own company choice with theirs. Support your answers with examples from the assigned reading, lectures and at least 1 credible, high-quality source of outside research.

Answer 1

Zomato has been widely known and has operated over in 65 countries with multi Domestic competitive strategy.

Very good example we have seen is In Indian context specifically which is driven by high taxation policies and multiple licenses to start new expansional territory However Zomato has adopted such policies and have optimised allocated inputs and discivered economies of scale to bring down costs substantially as well as implementation of streamlined supply chain management and logistics which has brought down variable costs substantially and exponentially raised profit margins despite of high taxation. Zomato has acquired various niche firms in competitve market and has stayed ahead in game through brownfield expansion And looks forward to strategic tieups. Firm is known for its global expansion and understanding local preference first and marketing services and product accordingly. Zomato has converged accoubting standards, optimised manpower and integrated IT networks so information and capital mobility remains flexible. Zonato is known to be fast mover and reacts faster to innovation in pricing and positioning across emerging and developing markets. The products have bene redefined and have adopted market penetrative strategies for pricing to grab maximum market shares and thus build brand equity in long term.

Businesses can strive to work efficiently via lobbying with government to achieve better laxed policies. Also they must infuse and invest considerable capital expenditure and Revenues expenditure and change quickly with moving competition in secto. Firms must watch out for strategic global expansion routes where food space is unexploredaand has great potential as well as raise funds to acquire competitors to stay ahead of curve and be global leader .