Which of the following statements about behavior pricing is FALSE? A) It is a classical pricing...
Which of the following statements about behavior pricing is FALSE?
A) It is a classical pricing approach based on a rigorous value assessment on customers’ willingness to pay.
B) It emphasizes the effects of psychological, social, cognitive, and emotional factors on the customers’ decision making.
C) It argues that firms’ pricing strategy should focus on how to enlarge the range of a price acceptance.
D) It is a realistic pricing approach reflecting a customer’s irrational behavior and dynamics in the decision-making process.
Homework Answers
Answer is (c)
Behavior pricing does not argues that firm's pricing strategy should focus on how to enlarge the range of a price acceptance.
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