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Describe at least one consumer promotion and one trade promotion for Mio Liquid Water Enhancer, which...

  1. Describe at least one consumer promotion and one trade promotion for Mio Liquid Water Enhancer, which allows users to customize and infuse water with sugar-free flavors like fruit punch and sweet tea.
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Answer #1

Consumer promotion - Money refund offer.

Producer can propose a money refund offer that is the consumer is not satisfied with the product's performance, here, the degree of infusion and the taste of water etc, then their money will be refunded. This will motivate consumer to take the risk.

Trade promotion - point of purchase display

In this method the product which is intended to be sold is kept right next to place where purchase decisions are made for example, billing area. This makes a last minute influence of the consumer and they agree to purchase even those things that they didn't plan to buy.

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