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The customer perspective of the balanced scorecard approach a. evaluates the company from the viewpoint of...

The customer perspective of the balanced scorecard approach

a. evaluates the company from the viewpoint of those people who buy its products or services.

b. evaluates the internal operating processes critical to the success of the organization.

c. is the most traditional view of the company.

d. evaluates how well the company develops and retains its employees.

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Answer #1

Correct option is: a. evaluates the company from the viewpoint of those people who buy its product or services

Customer prospective of balanced scorecard approach evaluates the company from the viewpoint of its customers as their expectations from the company are satisfied or not

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