Question

swot analysis for marriott international

(strengths
weaknesses
opportunities
threats)

Answer 1

SWOT Analysis of Marriott International

A SWOT Analysis framework helps an organisation to identify the internal strategic factors such as - Strengths and Weaknesses & external strategic factors such as - Opportunities and Threats.

Strengths of Marriott International :

1. Highly succesful at Go to market strategies for its product

2. Superb performance in new markets

3. Good returns on Capital Expenditure

Weakness of Marriott International :

1. The profitability ratio and net contribution % are below industry average

2. Not highly successful at integrating firms with different work culture

3. Need more investment in new technologies

Opportunities of Marriott International :

1. New customers from online channel

2. New environmental policies

3. Lower inflation rate

Threats of Marriott International :

1. No regular supply of innovative products

2. The demand for highly profitable products is seasonal in nature

3. Intense Competition