8. How can cognitive bias be harmful to communication?
It makes the audience impossible to convince.
It can distort people's views of a situation.
It allows feelings to overwhelm reason.
It causes people to dislike others.
It gives the audience a reason to ignore the writer or speaker.
9. Select the item that is not a bias affecting communication:
Anchoring Bias
Availability Bias
Quantitative Bias
False Generalization Bias
Representativeness Bias
10. In business what is the most important tool for creating a persuasive message?
Numbers
Graphics
Experience in persuasion
Experience in communicating
Reasoning
11. Select the evidence statement that does not help prove the conclusion:
The balance sheet and cash flow metrics remain positive.
The company has over $400 million in cash.
The company has little debt and thus its interest payments are minimal.
The share price has outperformed analysts' predictions.
Operating cash flow has been growing in line with revenues, which should bring net cash per share to $2.25.
The average number of days to collect cash after a sale is the best in the industry: below 30 days.
12. Which of the following is the function of an assumption?
It shows why the audience should believe the message.
It proves that the speaker or writer's conclusion is true.
It provides a logical link between different pieces of evidence.
It explains the meaning of the evidence.
It provides a logical connection between evidence and conclusion.
13. An assumption must be acceptable to the audience.
True
False
14. Is this statement an accurate assumption for the argument below:
Players who could lose a year of their careers and suffer large financial losses should be allow to play in the upcoming season.
Evidence
The players in the soccer league will lose a year of their careers.
The players will suffer large financial losses.
Conclusion
The players should be allowed to play in the upcoming season.
True
False
15. Select the statement that most accurately describes the role of emotion in communication:
Emotions are present in everyone.
Emotions can strongly influence how an audience reacts to a message.
Emotions pose risks for communication and messages should avoid them.
Emotions are critical to communication because they are more powerful than thoughts.
Emotions usually are not a significant factor in business communication.
16. Select the statement that best states what a writer or speaker should know about using emotion in a message:
How to elicit feelings in the audience that are favorable to his or her purpose
Knowing the audience feelings that might help achieve the purpose
Knowing the audience's feelings about the purpose
All of the above
17. Character is the audience's perception of a speaker or writer.
True
False
18. Select the statement below that best explains how communicators can use character in a message:
Understanding how to move the audience to the desired perception of the speaker or writer
Understanding how to change their character so speakers and writers are perceived the way they want to be
Understanding how superiors perceive the writer or speaker
19. Select the organizer most appropriate for the following informative message:
An intern is preparing a report about the types of customer complaints received over the previous five years, for example, product malfunctions. The intern asks her manager for guidance on the organization of the information that would be most useful for the marketing department. What would the manager say?
Process
Chronology
Hierarchy
Frequency
Level of difficulty
20. Select the scenario in which a decision argument could be most helpful:
A commercial real estate executive is writing a memo about the strengths and weaknesses of the firm's marketing program.
The U.S. postal service faces an uncertain future. A postal official addresses an in-house meeting about adapting the organization for the 21st century.
A manager is presenting to a group of other senior technicians and product specialists. Her topic is the repeated failure of a part in one of the machines the company manufactures.
21. The outline below is the most logical order of elements of a decision argument:
I. Statement of Decision to be Made
II. Statement of Criteria
III. Statement of Recommendation
IV. Statement of Decision Options
V. Proof of Decision
VI. Rebuttal of Other Options
True.
False
22. What is the most important element of an evaluation argument?
Quantitative evidence
Balance
Terms of the evaluation
Number of pros and cons
Criteria
23. Select the scenario in which an evaluation argument could be most helpful:
A bank officer is preparing a list of the bank's 100 largest loans.
The vice mayor for a large city is considering new approaches for convincing businesses to offer summer jobs to young people.
An assistant general manager is planning a memo that compares the success of strategies competitors have been using.
None of the above.
24. When a situation or outcome needs a causal explanation, a diagnostic argument is needed.
True
False
25. Select the scenario in which a diagnostic argument could be most helpful:
A product manager is revising an outdated marketing plan.
An accounting manager must report on why Selling, General, and Administrative expenses have jumped recently.
An accounting manager needs to write a report about the updated costs of three information technology systems.
None of the above.
8) Solution: it can distort people's views of a situation
Explanation: The cognitive can distort the views of a situation
9) Solution: Quantitative Bias
Explanation: Quantitative bias analysis does not impact the communication:
10) Solution: Reasoning
Explanation: The vital tool tool for creating is a persuasive message
11) Solution: The share price has outperformed analysts' predictions
Explanation: The predictions does not help prove the conclusion
12) Solution: It provides a logical link between different pieces of evidence
Explanation: Assumption provides a logical link among different pieces of evidence
13) Solution: True
Explanation: The assumptions must be acceptable to the audience
Have answered more than 4 parts
8. How can cognitive bias be harmful to communication? It makes the audience impossible to convince....
14. Is this statement an accurate assumption for the argument below: Players who could lose a year of their careers and suffer large financial losses should be allow to play in the upcoming season. Evidence The players in the soccer league will lose a year of their careers. The players will suffer large financial losses. Conclusion The players should be allowed to play in the upcoming season. True False 15. Select the statement that most accurately describes the role of...
20. Select the scenario in which a decision argument could be most helpful: A commercial real estate executive is writing a memo about the strengths and weaknesses of the firm's marketing program. The U.S. postal service faces an uncertain future. A postal official addresses an in-house meeting about adapting the organization for the 21st century. A manager is presenting to a group of other senior technicians and product specialists. Her topic is the repeated failure of a part in one...
26 of 50 "I have worked at the Arizona Humane Society for ten years, and have seen the effects of the failure to spay and neuter your pets first hand" is an example of what part of an effective introduction? Previewing your key ideas Establishing the importance of the topic Getting your audience's attention Establishing your credibility to speak on the topic Question 27 of 50 While focus groups are a great way to gain information from a small group,...
Assignments Attempt Start Date: 06-Dec-2018 at 12:00:00 AM Due Date: 12-Dec-2018 at 11:59:59 PM Maximum Points: 100.0 This is a two-part assignment. Part 1 is a narrative report and Part 2 is a public service health announcement. You will identify and explain the effect of the water supply on the development of cholera in developing countries. Part 1: Report In a report of 750-1,000-words, address the following: The agent responsible for cholera. The symptoms, treatment, and diagnosis of cholera. Relationship...
Part 2: Drafting & Letter - Read the following case study carefully, and develop a document as required. Plan the content according to the principles covered in in the course (e.g., main idea first). Draft your document and proofread the text in detail. Give special attention to correct formatting, direct, positive, concise, and bias-free writing style. Check for grammar, punctuation, and spelling. Revise your document as thoroughly as possible. (30 points) You are part of a public relations department at...
please do it as early as possible. thank you Part 2. Drafting Letter Read the following onse study carefully, and develop a document as required. Plan the content according to the principles covered in in the course (c.g., main idea first). Draft your document and proofread the text in detail. Give special attention to correct formatting, direct, positive, concisc, and bias-free writing style. Check for grammar, punctuation, and spelling. Revise your doctiment as thoroughly as possible. (30 points) You are...
Part 2: Drafting a Letter - Read the following case study carefully, and develop a document as required. Plan the content according to the principles covered in in the course (e.g., main idea first). Draft your document and proofread the text in detail. Give special attention to correct formatting, direct, positive, concise, and bias-free writing style. Check for grammar, punctuation, and spelling. Revise your document as thoroughly as possible. (30 points) You are part of a public relations department at...
Part 2: Drafting a Letter-Read the following case study carefully,and develop a document as required. Plan thecontent according to the principles coveredin in the course (e.g., main idea first). Draft your document and proofread the text in detail. Give special attention to correct formatting, direct, positive, concise, and bias-free writing style. Check for grammar, punctuation, and spelling. Revise your document as thoroughly as possible. (30points)You are part of a public relations department at a fast-growing consulting firm. You remember that...
Instructor: Date: Part 1: Revision - Read the following document and identify errors in format, sentence structure, punctuation, word choice, word formation, tone, numbers, or capitalization. Re-write the poorly written message into an effective one, focussing on conciseness, accuracy, positive and bias-free expression, clear of grammar, spelling, and punctuation errors. (20 points) Nanaimo Sports Centre Vancouver Branch 8791 Austin Street Vancouver, BC Y2P 2P8 November 27, 2019 Ms. R. Ferguson Ferguson Athletic Apparel 315 Massey Cr. Port Moody, BC Z6T...