Question

2. Determine which of the four levels of measurement (nominal, ordinal, interval, rati) is most appropriate. (1 point) The rank of contestants in a competition. O Nominal O Ratio O Interval ® Ordinal 3. A confectionery company that uses only natural flavoring is approached by a company that (1 point) produces artificial flavors. The artificial flavor producer presents a study that shows 99% of people cannot tell the difference between artificial flavors and natural flavors. What is the problem with this study? O correlation and causality O self interest missing data O voluntary response

Answer 1

2

Ordinal

The ordinal type allows for rank order (1st, 2nd, 3rd, etc.) by which data can be sorted, but still does not allow for a relative degree of difference between them. Examples include, on one hand, dichotomous data with dichotomous (or dichotomized) values such as 'sick' vs. 'healthy' when measuring health, 'guilty' vs. 'not-guilty' when making judgments in courts, 'wrong/false' vs. 'right/true' when measuring truth value, and, on the other hand, non-dichotomous data consisting of a spectrum of values, such as 'completely agree', 'mostly agree', 'mostly disagree', 'completely disagree' when measuring opinion.