Question

Assume Digby expands operations in Asia Pacific in the coming year. In doing so, they have...

Assume Digby expands operations in Asia Pacific in the coming year. In doing so, they have added capacity to fill all demand in-house and have increased automation to reduce labor cost by 10%.
For clarity, assume the following are true:

  • Daze material cost is still $12.75.
  • Daze labor cost last year was $9.00.
  • Daze will be priced at $32.50 per unit, in American dollars.
  • Shipping costs from the Americas to Asia Pacific are $2.50 per unit.

What will Daze's contribution margin be in Asia Pacific for the coming year?

33.1%

25.4%

28.2%

35.8%

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