Gigabyte, Inc. manufactures three products for the computer industry:
Gismos (product G): annual sales, 8,000 units
Thingamajigs (product T ): annual sales, 15,000 units
Whatchamacallits (product W ): annual sales, 4,000 units
The company uses a traditional, volume-based product-costing system with manufacturing overhead applied on the basis of direct-labor dollars. The product costs have been computed as follows:
Product G | Product T | Product W | |||||||
Raw material | $ | 35.00 | $ | 52.50 | $ | 17.50 | |||
Direct labor | 16.00 | (.8 hr. at $20) | 12.00 | (.6 hr. at $20) | 8.00 | (4 hr. at $20) | |||
Manufacturing overhead* | 140.00 | 105.00 | 70.00 | ||||||
Total product cost | $ | 191.00 | $ | 169.50 | $ | 95.50 | |||
*Calculation of predetermined overhead rate:
Manufacturing overhead budget: | |||
Machine setup | $ | 5,250 | |
Machinery | 1,225,000 | ||
Inspection | 525,000 | ||
Material handling | 875,000 | ||
Engineering | 344,750 | ||
Total | $ | 2,975,000 | |
Direct-labor budget (based on budgeted annual sales):
Product G: | 8,000 | × | $ | 16.00 | = | $ | 128,000 | |||
Product T: | 15,000 | × | $ | 12.00 | = | 180,000 | ||||
Product W: | 4,000 | × | $ | 8.00 | = | 32,000 | ||||
Total | $ | 340,000 | ||||||||
Predetermined overhead rate = | Budgeted overhead | = 875% |
Budgeted direct labor |
Gigabyte’s pricing method has been to set a target price equal to 150 percent of full product cost. However, only the thingamajigs have been selling at their target price. The target and actual current prices for all three products are the following:
Product G | Product T | Product W | |||||||
Product cost | $ | 191.00 | $ | 169.50 | $ | 95.50 | |||
Target price | 286.50 | 254.25 | 143.25 | ||||||
Actual current selling price | 213.00 | 254.25 | 200.00 | ||||||
Gigabyte has been forced to lower the price of gismos in order to get orders. In contrast, Gigabyte has raised the price of whatchamacallits several times, but there has been no apparent loss of sales. Gigabyte, Inc. has been under increasing pressure to reduce the price even further on gismos. In contrast, Gigabyte’s competitors do not seem to be interested in the market for whatchamacallits. Gigabyte apparently has this market to itself.
Required:
Activity Cost Pool | Cost Driver | Product G | Product T | Product W | ||||||
Machine setup | Number of setups | 20 | % | 30 | % | 50 | % | |||
Machinery | Machine hours | 25 | % | 50 | % | 25 | % | |||
Inspection | Number of inspections | 15 | % | 45 | % | 40 | % | |||
Material handling | Raw-material costs | 25 | % | 69 | % | 6 | % | |||
Engineering | Number of change orders | 35 | % | 10 | % | 55 | % | |||
5. Develop product costs for the three products on the basis of an activity-based costing system.
6. Based on your answers in the above requirement, calculate a target price for each product, using Gigabyte’s pricing formula.
Answer is given below with working notes
Gigabyte, Inc. manufactures three products for the computer industry: Gismos (product G): annual sales, 8,000 units...
Gigabyte, Inc. manufactures three products for the computer industry: Gismos (product G): annual sales, 8,000 units Thingamajigs (product T ): annual sales, 15,000 units Whatchamacallits (product W ): annual sales, 4,000 units The company uses a traditional, volume-based product-costing system with manufacturing overhead applied on the basis of direct-labor dollars. The product costs have been computed as follows: Product G Product T Product W Raw material $ 35.00 $ 52.50 $ 17.50 Direct labor 16.00 (.8 hr. at $20) 12.00...
Gigabyte, Inc. manufactures three products for the computer industry: Gismos (product G): annual sales, 8,000 units Thingamajigs (product T): annual sales, 15,000 units Whatchamacallits (product W): annual sales, 4,000 units The company uses a traditional, volume-based product-costing system with manufacturing overhead applied on the basis of direct- labor dollars. The product costs have been computed as follows: Raw material Direct labor Manufacturing overhead* Total product cost Product G $ 35.00 16.00 (.8 hr. at $20) 140.00 $191.00 Product T $...
1. 2. 3. Gigabyte, Inc. manufactures three products for the computer Industry: Gismos (product G): annual sales, 8,000 units Thingamajigs (product T): annual sales. 15,000 units Whatchamacallits (product W): annual sales, 4,000 units The company uses a traditional, volume-based product-costing system with manufacturing overhead applied on the basis of direct- labor dollars. The product costs have been computed as follows: Hav material Direct labor Nanufacturing overhead. Total product cost Product G $ 35.00 16.00 (.8 hr. at $20) 140.00 $191.00...
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