Question

Q-Explain quantitative and qualitative research. Give example.
Without plagiarism, please

Answer 1

Quantitative research:

5. Quantitative Research : It involves the use of computational, statistical and mathematical tool to derive results. It is conclurive in its purpose as it tries to quantify the problem and understand how prevalent is in by looking for projectable results to a larger Population. Example: the survey conducted to understand the amount of time a doctor takes to tend to a patient when the patient walks into the hospital

Qualitative research:

Qualitative resarch – It is generally more explorative, and it it is dependent on the collection of verbal, behavioral or obrowational data that can be interpreted in a subjective manner. It typically provides insights on several aspects of a marketing problem of the Example: Intangible factors, such as social norms, socio economic status, at gender roles, ethnicity and religion.