Question

Q-Explain quantitative and qualitative research. Give example.

Answer 1

Qualitative research focuses in understanding a research query as a humanistic or idealistic approach. Though quantitative approach is a more reliable method as it is based upon numeric and methods that can be made objectively and propagated by other researchers. Qualitative method is used to understand people's beliefs, experiences, attitudes, behavior, and interactions. It generates non-numerical data. The integration of qualitative research into intervention studies is a research strategy that is gaining increased attention across disciplines.

Quantitative research, is defined as a the systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical or computational techniques.Quantitative research, is defined as a the systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical or computational techniques. Quantitative research gathers information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires etc., the results of which can be depicted in the form of numericals. After careful understanding of these numbers to predict the future of a product or service and make changes accordingly.

An example of quantitative research is, the survey conducted to understand the amount of time a doctor takes to tend to a patient when the patient walks into the hospital. A patient satisfaction survey template can be administered to ask questions like how much time did a doctor take to see a patient, how often does the patient walk into a hospital and other such questions.

There are four main types of quantitative researchdesigns: descriptive, correlational, quasi-experimental and experimental. The differences between the four types primarily relates to the degree the researcher designs for control of the variables in the experiment.

Qualitative research is a scientific method of observation to gather non-numerical data. This type of research "refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and description of things" and not to their "counts or measures".

This method is not only about “what” people think but also “why” they think so. For example, consider a convenience store looking to improve its patronage. A systematic observation concludes that the number of men visiting this store are more. One good method to determine why women were not visiting the store is to conduct an in-depth interview of potential customers in the category.

The six types of qualitative research are the phenomenological model, the ethnographic model, grounded theory, case study, historical model and the narrative model.