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When a firm focuses on its internal capabilities rather than on the desires and needs of...

When a firm focuses on its internal capabilities rather than on the desires and needs of the marketplace, then the firm is said to have adopted the ______ orientation.

A.

production
B.

sales
C.

market
D.

societal
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Answer #1

Answer: Option-(A): production Reason: Conceptually, firms with a production orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace. In other words, a company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a production orientation.

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