Situation 1 | ||
Existing Scenario | ||
Particulars | Amount (P) | |
Total (for 1million units) | Per Unit | |
Sales | 20000000 | 20 |
(-) Variable Cost (VC) | 12500000 | 12.5 |
Contribution (Sales - VC) | 7500000 | 7.5 |
(-)Fixed Cost | 3000000 | |
Profit | 4500000 | |
After Advertising Campaign | ||
Particulars | Amount (P) | |
Total (for 2million units) | Per Unit | |
Sales | 40000000 | 20 |
(-) Variable Cost (VC) | 25000000 | 12.5 |
Contribution (Sales - VC) | 15000000 | 7.5 |
(-)Fixed Cost | 3000000 | |
Gross Profit | 12000000 | |
Desired profit (150% of existing scenario profit) | 6750000 | |
Balance can be used for advertising | 5250000 | |
Situation 2 | ||
Increase in Selling price | ||
Particulars | Amount (P) | |
Total (for 800,000 units) | Per Unit | |
Sales | 16000000 | 25 |
(-) Variable Cost (VC) | 10000000 | 12.5 |
Contribution (Sales - VC) | 6000000 | 12.5 |
(-)Fixed Cost | 3000000 | |
Profit | 3000000 | |
Profit in existing scenario | 4500000 | |
Therefore, decline in profit | 1500000 | |
As it is clear from the above computation that increase in Selling piece results in a declined profit of 1.5million, the decision is not a sound one. | ||
Sales volume for desired profit | ||
Particulars | Amount (P) | |
Desired Profit | 4500000 | |
(+) Fixed Cost | 3000000 | |
Therefore, Desired contribution | 7500000 | |
Contri per unit (as determined above) | 12.5 | |
Therefore, Required sales volume | 600000 | |
(Desired contribution / Contri per unit) |
BA 2005 - Managerial Accounting Problem: CVP ANALYSIS Chocolate Company produces a chocolate bar. Each bar...
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