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BA 2005 - Managerial Accounting Problem: CVP ANALYSIS Chocolate Company produces a chocolate bar. Each bar sells for P20.00.
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Answer #1
Situation 1
Existing Scenario
Particulars Amount (P)
Total (for 1million units) Per Unit
Sales 20000000 20
(-) Variable Cost (VC) 12500000 12.5
Contribution (Sales - VC) 7500000 7.5
(-)Fixed Cost 3000000
Profit 4500000
After Advertising Campaign
Particulars Amount (P)
Total (for 2million units) Per Unit
Sales 40000000 20
(-) Variable Cost (VC) 25000000 12.5
Contribution (Sales - VC) 15000000 7.5
(-)Fixed Cost 3000000
Gross Profit 12000000
Desired profit (150% of existing scenario profit) 6750000
Balance can be used for advertising 5250000
Situation 2
Increase in Selling price
Particulars Amount (P)
Total (for 800,000 units) Per Unit
Sales 16000000 25
(-) Variable Cost (VC) 10000000 12.5
Contribution (Sales - VC) 6000000 12.5
(-)Fixed Cost 3000000
Profit 3000000
Profit in existing scenario 4500000
Therefore, decline in profit 1500000
As it is clear from the above computation that increase in Selling piece results in a declined profit of 1.5million, the decision is not a sound one.
Sales volume for desired profit
Particulars Amount (P)
Desired Profit 4500000
(+) Fixed Cost 3000000
Therefore, Desired contribution 7500000
Contri per unit (as determined above) 12.5
Therefore, Required sales volume 600000
(Desired contribution / Contri per unit)
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