Question

How do you think healthcare consumers find information about healthcare providers? What criteria/messaging/value proposition/etc. do you think helps them select a health care provider? You can even break up your answer by Target audiences. This discussion is really about putting you in the consumer perspective. We get so caught up doing what we think is best as healthcare marketers that we don't always consider if it is something the consumer wants or resonates with. It's important to stay connected with that.

Answer 1

Answer :

• Health care consumers are the people who are actual or potential recipient of the health care .
• Most commonly the patients select the health care providers based on their health care needs .
• Patients select the health care providers by means of availability of health care providers .
• Selection may vary in some circumstances such as ,in emergency conditions patients go for near availability of hospitals to them .
• Patients choose the hospitals with insurance policy such as ESI or ,medicaid or medicare etc .
• Some are choose the doctors who are having experience in their profession or presence of multispeciality hospitals .
• Some patients choose online health care services which are helpful for the patients .
• Some patients choose the health care providers by means of health care cost and affordability .