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home / study / business / finance / finance questions and answers / Financial Statement Analysis Case - Kellogg Company -Chapter 3 Compute The Percentage Change ... Question: Financial statement analysis case - Kellogg Company -Chapter 3 compute the percentage change in s... financial statement analysis case - Kellogg Company -Chapter 3 compute the percentage change in sales, operating profit, net cash flow less capital expenditures, and net earnings from year to year for the years presented and evaluate Kellogg's performance. which trend seems most favorable: which trend seems least favorable? what are the implications of thesese trends for Kellogg's sustainable performance objectives

2014 2013 2012

sales                                14,580                          14,792           14,197

Gross profit %                     34.73                          41.26                38.28

operating profit                 1,024                          2,837                 1,562

net cash flow less CE       1,211                           1,170                    1,225     CE = capital expenditures

net earnings                       633                             1,808                   961

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% change in Net Earnings 2014 633 1175 (633-1808) -64.99 (-212/14792) Downward 2012 961 2013 1808 847 (1808-961) 88.14 (595/14197) Upward Net Earnings Change in amount Change in % Trend shown % change in Net earnings shows similar trend as that of Sales & Operating profit.% change in Sales 2012 14197 2013 14792 595 2014 14580 212 (14792-14197) (14580-14792) 1.43 (-212/14792) Downward Sales Cha nge in amount 4.19 (595/14197) Upward Change in % Trend shown % change in Operating Profit Operating profit Operating profit as % of Sales Change Observed Change in % 2012 1562 11.00 2014 1024 7.02 12.16 -63.38 (8.18/11) 100 (-12.16/19.18) 100 Downward 2013 2837 19.18 8.18 74.32 Trend shown UpwardTrend shown Upward Downward % change in Net cash flows after CE 2012 1225 8.63 Net CF less CE Net CF after CE as % of Sales Change Observed Change in % 2014 1211 8.31 0.40 5.01 (-0.72/8.63)*100(0.4/7.91)*100 pward 2013 1170 7.91 -0.72 -8.33 Trend shown Downward Through above tables, it can be seen that change in sales & Operating profit shows similar trend. During 2013, Sales & operating profit weregoing well, in 2014 it shows downward trend, while Net cashflows are goin upward in 2014 Hence, trend for Net cashflows is favourable than observed for Sales & Operating income Therefore it is advisable to company to target trends displayed in 2013 for Sales & Operating profit whereas it should follow 2014 trend for Net cashflows for its performance obiectives

% change in Sales 2012 14197 2013 14792 595 2014 14580 212 (14792-14197) (14580-14792) 1.43 (-212/14792) Downward Sales Cha nge in amount 4.19 (595/14197) Upward Change in % Trend shown % change in Operating Profit Operating profit Operating profit as % of Sales Change Observed Change in % 2012 1562 11.00 2014 1024 7.02 12.16 -63.38 (8.18/11) 100 (-12.16/19.18) 100 Downward 2013 2837 19.18 8.18 74.32 Trend shown Upward

Trend shown Upward Downward % change in Net cash flows after CE 2012 1225 8.63 Net CF less CE Net CF after CE as % of Sales Change Observed Change in % 2014 1211 8.31 0.40 5.01 (-0.72/8.63)*100(0.4/7.91)*100 pward 2013 1170 7.91 -0.72 -8.33 Trend shown Downward Through above tables, it can be seen that change in sales & Operating profit shows similar trend. During 2013, Sales & operating profit weregoing well, in 2014 it shows downward trend, while Net cashflows are goin upward in 2014 Hence, trend for Net cashflows is favourable than observed for Sales & Operating income Therefore it is advisable to company to target trends displayed in 2013 for Sales & Operating profit whereas it should follow 2014 trend for Net cashflows for its performance obiectives

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