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CONSOLIDATED STATEMENTS OF INCOME 2018 Years Ended December 31, 2017 2016 (in thousands, except per share amounts) $ $ 376,67Table of Contents CHOICE HOTELS INTERNATIONAL, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 2018 201. Analyze at least 3 (three) items on the income statement for your base company that would
be important to an investor, and discuss whether your company’s performance related to
these items appeared to be improving, deteriorating, or remaining stable. Justify your answer

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Answer #1

The 3 items on the income statement that are generally the most important for investors to look at and which I would analyze are as follows :

1. Revenue : Revenue is an item which defines the success or failure of the company. If a company's revenue is not increasing over the years, no investor would be interested in investing as there is no future prospect for such company.

2. Comprehensive Income : Ultimately, at the end of the day, what is crucial for an organization to be successful and what is also important for the investors to analyze and estimate their returns from the investment is the profits earned by the company. Investors usually analyze the past trend of whether the company has been in profit or not, whether it is increasing or declining and also the future projections of such profit.

3. EPS : Earning per share indicates the profit earned per share. It is one of the most important financial measures which investors use to judge the profitability of the company. An increasing EPS generally attracts a lot of investors.

In order to understand whether the above mentioned 3 items have an increasing, stable or declining trend we have prepared the following tables with the variance % :

S. No. Item 2018 2017 Variance 2017 2016 Variance
1 Revenue        10,41,304        9,41,297 11%        9,41,297        8,07,909 17%
2 Comprehensive Income          2,15,608        1,26,150 71%        1,26,150        1,06,968 18%
3 EPS 3.83 2.15 78% 2.15 1.89 14%

From the above table, we can draw the following conclusions :

1. Revenue : Though the increase of revenue from 2017 to 2018 (11%) is not as high as increase in revenue from 2016 to 2017 (17%), it is still showing an increasing trend which is a good indicator for any investor and also shows that the company is in a good position in the market.

2. Comprehensive Income : Comprehensive income has increased by 71% from 2017 to 2018 which shows tremendous improvement and considering the fact that revenue has only increased by 11%, we can conclude that the company has done some major cost savings during the year. Though one point of caution for the investor here may be that the variance in growth in revenue (only 11%) to the growth in comprehensive income (71%) is a little too much and hence there can be chances of fraud or manipulation in the expenses to achieve that. For this the investor should stay up to date with any fishy news regarding the organization.

3. EPS : With the growth of comprehensive income, EPS has also improved a lot (78% rise from 2017 to 2018). It seems like the company has not issued any equity in the year 2018 and due to improved earnings, EPS has improved automatically.

Overall Analysis : From the above data and from looking at the income statement it is clear that though the growth of company from 2016 to 2017 might not have been that much and might have been consistent with the industry growth, however, the company has shown tremendous improvement from 2017 to 2018 which is very positive for the company's future prospects. Hence I would advice any investor to invest in the company as it will be a profitable venture.

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