Question

Do you know own research on Amazon’s effective email marketing?

Amazon delivers a personalised service by sending the right message to the right person, not any message to everyone. The company understands what the customer is interested in and makes it relevant at the right time in order to drive sales Building trust is also key to their success. Branding has taught the consumer that Amazon is big, cheap, and charges no postage. It has also reassured the consumer that Amazon is the best value for money, so they don't shop around Effective implementation of ERM has led to customers trusting the company and its processes, which means that customers are happy to leave their credit card details and shop in safety Amazon's site itself employs a simple but powerful search engine, to allow customers to find items quickly and efficiently. Furthermore, the Amazon service and customer care centre keeps purchasers informed about postage status. This strong customer service is key to the repeat purchase The end result, as a combination of the factors listed above, is Amazon retaining its customers - people who shop on the site are customers for the long term.

Answer 1

Research on Amazon’s E-mail marketing :

Amazon is the growing marketing brand in the world with about 237 million dedicated and active customers. To cater the 30% of the world consumers and to fulfill their requirements at least cost, Amazon has launched the E-Commerce or E-Mail Marketing model. Now-a-days around 70% people of the developed and developing countries are using computer, which makes it easy for the Amazon to reach out the long-term permanent customers and market their requirement to them without having personal touch. The orders are received on E-Mail, the materials are delivered to the customers and the confirmations are being sent on E-mail along with the Thanks gesture. The various schemes and discount sale is E-mailed to the customers, which makes easy for the customer, while at home, to have full benefit of the customer-care and stock-clearance situation at Amazon. Amazon also provides flexibility to their customer to change their orders and return the not required material on the E-mail only.

The E-commerce or E-Mail marketing makes it easy for the Amazon to reach out more than many customer in seconds and help them fulfill their requirements. Amazon with its experience with the requirements of the various customers through their orders provides multiple choices in the different items, making it easy and cheaper to procure materials. The choosing of the items out of the million number list becomes easy on E-Mail through search/browsing option. Thus, Amazon has discovered a very economical and easy to reach option of marketing through E-commerce.